Benchmark Report

2022 Digital Budget Benchmarks, North America

Benchmark Your Digital Spend By Industry

August 9th, 2022

Digital spend benchmarks offer macro-level views of digital transformation initiatives that digital leaders can use as reference points — indicators of how other companies structure their digital spend relative to revenues or by category or function. In this report, we discuss benchmark data across standardized digital metrics for enterprises in North America, focusing on five industries: consumer durables, diversified financials, government, insurance, and retail.

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