2022 Digital-Influenced Retail Sales Forecast, US

October 6th, 2022

Jitender Miglani Principal Forecast Analyst

With contributors:

Fiona Swerdlow , Sucharita Kodali , Michael O'Grady , Taylor Hansen

Summary

Forrester expects US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027 at a five-year compound annual growth rate (CAGR) of 7.2%. Digital-influenced retail sales’ share of total retail sales will increase from 60% in 2022 to 70% in 2027. In that same year, digital-influenced offline retail sales will grow to $2.2 trillion, and online retail sales will grow to $1.6 trillion. This report provides a five-year forecast for digital-influenced offline retail sales and digital-influenced total retail sales across 30 retail categories for the years 2022 to 2027, with historical data going back to 2004.

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