Forecast Report

2024 Advertising Forecast, US

Digital Advertising Enters An Era Of Modest Growth

March 15th, 2024
With contributors:
Emily Collins , Nikhil Lai , Benjamin Nagle , Christine Turley


Digital advertising remains the primary catalyst for advertising growth, but our most recent projections indicate a shift away from double-digit growth rates as the market matures. US digital ad spending will grow at a compound annual growth rate (CAGR) of 7.6% between 2023 and 2028. Growth will be supported by increased investments in social media, video platforms, and retail media channels.

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