Summary
This report uses data from Forrester’s Digital Business And Strategy Survey, 2025 to provide target digital success benchmarks for three industries: 1) manufacturing and production; 2) retail and wholesale; and 3) financial services and insurance. It includes target benchmarks on digital sales, conversation rate, and growth in monthly active users (MAUs). Digital business leaders can use these benchmarks to secure digital budget, set realistic expectations for digital sales and adoption, and identify deviations from industry averages that may present opportunities for improvement.
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