Summary
In 2024, nearly two-thirds of B2C online retail spending will come from online marketplaces. The 2024 Online Marketplace Tracker, Global, includes data from 26 marketplaces across the globe. The tracker shows worldwide global merchandise value (GMV) sales and growth for the following marketplaces: Aliexpress.com, Allegro, Amazon, Asos, BOL, Casas Bahia, Cdiscount, Coupang, Ebay, Etsy, Flipkart, JD.com, Lazada, Magazine Luiza, Mercado Libre, Otto, Pinduoduo, Rakuten, Shopee, Target, Temu, Tmall.com, VipShop, Walmart, Wayfair, and Zalando.
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