2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well will be rewarded with more consumers making the right product decisions. eBusiness professionals are often overwhelmed, however, by the choices and tradeoffs they must navigate to simply get started: choosing a code type, reader, and vendor partners. This report will help eBusiness professionals navigate those decisions trees and make the best choices to support their strategy.