Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

A Billion Mobile Sites Spark No Joy

Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need

September 29, 2016


Why Read This Report

Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That's a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: Hand your mobile moments over to a bunch of apps you don't own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a first-class citizen.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Smartphone Traffic Will Dominate The World Wide Web In 2019
  • Sadly, Despite The Traffic, The Mobile Web Sparks No Joy
  • A Drunk History Of Mobile Strategy
  • What It Means

  • It's Time For A Radical Web Reset
  • Supplemental Material
  • Related Research Documents

Recommended Research