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For eBusiness & Channel Strategy Professionals

A Billion Mobile Sites Spark No Joy

Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need

September 29, 2016

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Why Read This Report

Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That's a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: Hand your mobile moments over to a bunch of apps you don't own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a first-class citizen.

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Table of Contents

  • Smartphone Traffic Will Dominate The World Wide Web In 2019
  • Sadly, Despite The Traffic, The Mobile Web Sparks No Joy
  • A Drunk History Of Mobile Strategy
  • What It Means

  • It's Time For A Radical Web Reset
  • Supplemental Material
  • Related Research Documents

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