Trends Report

A Billion Mobile Sites Spark No Joy

Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need

September 29th, 2016
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Danielle Jessee, null
Danielle Jessee
With contributors:
Martin Gill , Thomas Husson , Julie Ask , Michael Facemire , Mark Grannan , Allison Cazalet , Peter Harrison

Summary

Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That's a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: Hand your mobile moments over to a bunch of apps you don't own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a first-class citizen.

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