Save or Share this Report

For B2B Marketing Professionals

A Blueprint For Successful B2B Video Marketing

Drive Revenue And Buyers' Engagement With Effective Use Of Video

October 20, 2017

Authors

Why Read This Report

Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply. This report outlines a blueprint to help B2B marketers create video content that connects with buyers and demonstrates video's value.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Video Is A Dynamic Way To Share Your Brand's Marketing Content
  • A Blueprint For Effectively Using Video In Your B2B Marketing
  • Recommendations

  • Update Your Video Strategy To Increase Your Customers' Engagement
  • Supplemental Material
  • Related Research Documents

Recommended Research