Trends Report

A Blueprint For Successful B2B Video Marketing

Drive Revenue And Buyers' Engagement With Effective Use Of Video

October 20th, 2017
Nick Barber, null
Nick Barber
Jacob Milender, null
Jacob Milender
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video web traffic continues to increase rapidly, B2B marketers must use video to differentiate their message, engage Millennial buyers, and explain complex ideas more simply. This report outlines a blueprint to help B2B marketers create video content that connects with buyers and demonstrates video's value.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.