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For B2C Marketing Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior

November 18, 2009

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Why Read This Report

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.

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Table of Contents

  • Consumers Help Us To Track Their Own Behavior
  • High-Speed Internet In Asia Pacific Has An Impact On Media Consumption
  • Asia Pacific Consumers Are Active Online Users, But Activities Vary By Country
  • Mobile Internet Is An Extension Of The Online World In Asia Pacific
  • WHAT IT MEANS

  • Every Asia Pacific Market Is Unique And Requires A Different Strategy
  • Supplemental Material
  • Related Research Documents

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