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For B2C Marketing Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

August 13, 2009

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Why Read This Report

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.

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Table of Contents

  • Consumers Help Us Track Their Own Online Behavior
  • Broadband Uptake Changes European Consumers' Online Behavior
  • Social Computing Activities Are Becoming More Attractive To Online Europeans
  • Key Groups Use The Web In Different Ways

  • As The Web Matures, Consumers Specialize In Their Online Activities
  • Supplemental Material
  • Related Research Documents