A Deep Dive Into European Consumers' Online Behavior, 2009
Consumers' Uptake Of Social Activities Deepens Their Online Engagement
August 13, 2009
Why Read This Report
For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Consumers Help Us Track Their Own Online Behavior
- Broadband Uptake Changes European Consumers' Online Behavior
- Social Computing Activities Are Becoming More Attractive To Online Europeans
- Key Groups Use The Web In Different Ways
WHAT IT MEANS
- As The Web Matures, Consumers Specialize In Their Online Activities
- Supplemental Material
- Related Research Documents
A Deep Dive Into Asia Pacific Consumers' Online Behavior
November 18, 2009 | Olesia Klevchuk
How Satisfied Are Swedish Consumers With Online Customer Experiences?
May 27, 2009 | Jonathan Browne
Swedish Online Retail And Travel Forecast, 2008 To 2014
March 20, 2009 | Victoria Bracewell Lewis