Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

A Global Update Of Social Technographics®

An Empowered Report: Social Media Growth Is Centered On Social Networking

September 28, 2010

Authors

  • By Jacqueline Anderson,
  • Josh Bernoff
  • with Reineke Reitsma,
  • Erica Sorensen

Why Read This Report

While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to sign up for and interact on social networking sites, but other social behaviors that require creating content have seen no substantial growth in adoption since 2009. In fact, some behaviors have experienced attrition. In metropolitan China, for example, Joiners saw an increase of 18%, while Creators decreased by 3%. This report uses the Social Technographics® Profile system to examine global changes in consumers' adoption of social technologies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research