Save or Share this Report

For B2B Marketing Professionals

A Managed Services Taxonomy

How Tech Marketers Can Differentiate Managed Services Messaging And Understand Their Competition

April 22, 2008

Primary author headshot


  • By Michael Speyer
  • with Eric G. Brown,
  • Michele Pelino,
  • Emily Van Metre

Why Read This Report

The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand their value proposition. To help tech marketers focus their messaging, Forrester characterizes managed services as having a one-to-many, standardized service delivery model with a relatively small labor component and offers examples of how to articulate the value of these offerings. We break the segments down into network, voice, IT infrastructure, security, and application management, providing a quick list of key competitors in each subsegment.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Managed Services Means Different Things To Different People
  • Managed Services Have A One-To-Many Delivery Model And Low Labor Content
  • Managed Services Providers Compete In A Crowded Market

  • Use The Taxonomy To Fine-Tune Your Marketing
  • Related Research Documents