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For Customer Insights Professionals

A Market Insights Professional's Introduction To Competitive Strategy In The Age Of The Customer

June 6, 2011

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Why Read This Report

Disruption is coming — is your company ready? Organizations need to realize that their customers want things faster, better, cheaper, and with a higher degree of service, and technology makes it possible for them to get what they want. We're about to enter a new era that Forrester calls the age of the customer. It's no longer sufficient to be simply "customer-centric" or "customer-focused." The only successful strategy in the age of the customer is to become customer-obsessed — to focus your strategic decisions first and foremost on customer knowledge and retention. To support organizations in this process to customer obsession, market insights professionals need to build a research framework that delivers real-time, high-quality market intelligence and translate this into actionable insights.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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