Save or Share this Report

For Customer Experience Professionals

A Picture's Worth 1,000 CX Strategy Slides

The Right Way To Illustrate Your Customer Experience Vision To Achieve Clarity And Buy-In

May 5, 2016

Primary author headshot

Authors

  • By Deanna Laufer
  • with John Dalton,
  • Andrew Hogan,
  • William Willsea,
  • Kara Hartig

Why Read This Report

Firms build great customer experiences on solid strategies that people sharing a common vision execute. But most companies will find that their employees and executives lack a shared understanding of this vision. And it's no surprise, given the propensity for dense strategy presentations and graphics that leave audiences befuddled. In this report, customer experience (CX) professionals will learn to break the cycle and choose the right medium to communicate their experience vision.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Choose The Right Medium To Communicate Your Experience Vision
  • Recommendations

  • Don't Waste Your Visioning Efforts
  • Supplemental Material
  • Related Research Documents