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For Customer Experience Professionals

A Picture's Worth 1,000 CX Strategy Slides

The Right Way To Illustrate Your Customer Experience Vision To Achieve Clarity And Buy-In

May 5, 2016

Primary author headshot


  • By Deanna Laufer
  • with John Dalton,
  • Andrew Hogan,
  • William Willsea,
  • Kara Hartig

Why Read This Report

Firms build great customer experiences on solid strategies that people sharing a common vision execute. But most companies will find that their employees and executives lack a shared understanding of this vision. And it's no surprise, given the propensity for dense strategy presentations and graphics that leave audiences befuddled. In this report, customer experience (CX) professionals will learn to break the cycle and choose the right medium to communicate their experience vision.

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Table of Contents

  • Choose The Right Medium To Communicate Your Experience Vision
  • Recommendations

  • Don't Waste Your Visioning Efforts
  • Supplemental Material
  • Related Research Documents