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For eBusiness & Channel Strategy Professionals

A Practical Guide To Modern Content Strategy

How Tech Leaders Can Avoid Going Down The Content Rabbit Hole

October 21, 2019

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Why Read This Report

Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes; this will lead to further fragmentation. Forrester has found that a three-part framework, based on technology, people, and process, bridges silos with the right mix of strategy and technology — and serves as a guide for future content projects.

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Table of Contents

  • A Content Strategy Tale: Avoid Common Traps
  • Build Bridges Between Your Creative And Tech Islands
  • Avoid The Rabbit Hole: Prioritize, Execute, Assess, And Repeat
  • Recommendations

  • Future-Proof Your Strategy For Cross-Functional Teams
  • Supplemental Material
  • Related Research Documents

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