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For eBusiness & Channel Strategy Professionals

A Strategic Approach To Onboarding Financial Service Consumers

Effective Onboarding Can Affect Product Retention And Cross-Selling Goals

February 6, 2012

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  • By Brad Strothkamp
  • with Carrie Johnson,
  • Carlton A. Doty,
  • Douglas Roberge

Why Read This Report

Increased government regulations and a tough economy have combined to create significant challenges for financial services firms. Consumer product strategy professionals are leading the charge to stem customer defections as well as increase revenues. Effective customer onboarding is an increasingly important aspect of strategies aimed at solving the problems of retention and revenue generation. This report discusses the onboarding opportunity; execution challenges; and an approach to effective onboarding strategies built on understanding people, objectives, strategies, and technologies.

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Table of Contents

  • Increased Regulation Results In A Refocus On Customer Onboarding
  • Successful Onboarding Is A Cross-Functional, Cross-Channel Activity
  • Best Practices For Effective Onboarding Strategies

  • Onboarding Must Move Beyond Grassroots And Become As Strategic As Sales
  • Supplemental Material
  • Related Research Documents