Report

A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO

Marketing And Technology Drive Growth Together
April 12th, 2016
With
Michelle Moorehead
Rachael Klehm
Ryan Trafton
and Ian McPherson

Summary

The new customer-obsessed operating model required to win in the age of the customer is a hallmark of successful digital transformation. But it requires changes across the executive team, most keenly felt by CMOs and CIOs. To learn how customer-obsessed C

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