To protect data and support data governance, privacy and security leaders need to develop their organization’s competence in understanding what data exists, where it resides, how valuable it is to the firm, and who can use it. This requires expanding your view of sensitive data, gaining visibility into the data lifecycle, and selecting the appropriate technologies to discover and classify data. Doing so builds a foundation for enabling each of the outcomes in the Forrester Ladder Of Privacy Competitive Advantage. This report helps S&R leaders understand how to determine what data requires protection.