Report

A New Generation Of Clienteling

As Customer Expectations Change, So Must The Role Of The Sales Associate
November 4th, 2013
With Contributors:
Zia Daniell Wigder
Peter Sheldon
Colin Campbell
and Rebecca Katz

Summary

The rapid adoption of smartphones by consumers has radically changed the way in which they shop. Armed with connected devices, consumers now have a digital "trusted advisor" with them when shopping in stores, allowing them to access a vast array of produc

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.