Save or Share this Report

For Application Development & Delivery Professionals

AD&D's Five Roles In Successful Website Globalization And Localization

Technology Globalization Strategies Go Far Beyond Mere Translation

February 13, 2014


Why Read This Report

Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions and languages or adapt and unify multiple local content strategies into a single global strategy. Interpreting this purely as a need for translation is dangerous. Application development and delivery (AD&D) teams will need to help lay a granular foundation with a content strategy that they can support at the technology and delivery layers. Once organizations have laid that foundation, they must localize web content based on factors like channel, language, culture, and currency. AD&D pros need to understand their role within globalization/localization projects to ensure the success of the initiative and provide the flexibility to effectively handle the next language or region.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Global Growth Is Luring Digital Expansion, But The Path Is Rocky
  • AD&D Teams Should Take Cues From Living Content Strategy Processes
  • AD&D's Five Roles: Advise, Plan, Develop, Deploy, And Streamline

  • Lay A Granular Foundation For Global And Local Flexibility
  • Supplemental Material
  • Related Research Documents

Recommended Research