Trends Report

AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

A Look At Alibaba's Digital Innovations And Its "New Retail" Vision

January 8th, 2018


Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly, Alibaba demonstrated the power of its New Retail vision and digital innovation capabilities like artificial intelligence (AI) and intelligent agents. Digital business professionals can use this report to understand digitally advanced Chinese consumers and leverage Alibaba's digital innovations to create better online and offline shopping experiences around the world.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.