AP Taps Cloud To Reach Next-Generation News Consumers
News Agency Puts Content Integration API On Windows Azure To Increase Customer Reach
August 2, 2010
Why Read This Report
The Associated Press (AP), the world's oldest and largest news cooperative, provides up-to-the-minute reporting that is seen or heard by nearly half the world's population. However, changes in how we consume news put AP's market position and revenue model at risk. To counter these threats, AP turned to new cloud-computing tools to help shape innovations in news consumption, expanding to new channels and new models for consumption, use, and manipulation of its content. The new API leverages two leading cloud platforms, an SOA application design, the Mashery product, and a RESTful interface. The new API provides the innovation AP needed while preserving the integrity of its existing IT systems.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Five Key Trends That Are Shaping How We Manage Enterprise Content
February 29, 2016 | Cheryl McKinnon
Brief: Three Key Practices To Succeed With Speech Analytics
February 17, 2016 | Ian Jacobs
The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015
September 24, 2015 | Mike Gualtieri