AT&T Leaps Back To The Top With T-Mobile Buy
Device And App Product Strategists Must Scale Up To Keep Up
March 22, 2011
Why Read This Brief
Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the US wireless market by acquiring T-Mobile USA. If AT&T's acquisition passes regulatory muster — far from assured — product strategists at device makers and application providers have opportunities to scale their business significantly, while those at competing wireless carriers and cable operators must move quickly to exploit AT&T's likely integration distraction.
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