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For CMO Professionals

Accelerate Disruption With The Business Innovation Canvas

Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth

March 2, 2018

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Why Read This Report

To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework to help CMOs and CIOs develop a more disruptive customer-obsessed business strategy. Use this framework to help challenge thinking and lead change.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Challenge Thinking; Lead Change
  • Put The Innovation Canvas To Work As Part Of A Continuous Journey
  • Recommendations

  • Coordinate An Executive Offsite
  • How Forrester Can Help

  • Schedule An Executive Offsite With An Analyst
  • Supplemental Material
  • Related Research Documents

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