Trends Report

Accelerate Disruption With The Business Innovation Canvas

Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth

March 2nd, 2018
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , James McQuivey, PhD , Julie Ask , Annika Gunderson , Kara Hartig


To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework to help CMOs and CIOs develop a more disruptive customer-obsessed business strategy. Use this framework to help challenge thinking and lead change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.