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For Customer Insights Professionals

Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers

The Forrester Wave™ Vendor Summary, Q4 2007

November 2, 2007

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Authors

  • By Dave Frankland
  • with Cliff Condon,
  • Jennifer Joseph,
  • Scott Wright

Why Read This Report

In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising midmarket strategy. The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries. Acxiom clients applaud its reactive, responsive, and customer-focused service, although they criticize its rigidity, lack of proactive service, and resource and process intensiveness.

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