Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers
The Forrester Wave™ Vendor Summary, Q4 2007
November 2, 2007
Why Read This Report
In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising midmarket strategy. The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries. Acxiom clients applaud its reactive, responsive, and customer-focused service, although they criticize its rigidity, lack of proactive service, and resource and process intensiveness.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($1749 USD).Purchase