Ad Blockers Rock The Media Ecosystem
Publishers And Advertisers Lose Until Both Appease The Root Cause: Consumer Discontent
May 10, 2016
Why Read This Report
Ad blockers have never been easier to use, so it follows that more consumers than ever are using them and taking control into their own hands. Who suffers from this shift in power over the ad viewing experience? Publishers, who lose much-needed revenue as inventories drop, and marketers, who lose key digital reach. Read this report to find out just how big the problem is and what B2C marketers and publishers must do to stem the tide before it's too late.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Ad Blockers Usurp Revenue And Reach
- Addressing Ad Blockers Starts With Understanding Ad Blockers
- Publishers: Make The Hard Choices Now For A Better Tomorrow
- Get A Grip On What's Alienating Your Consumers
What It Means
- Back To The Future For Digital Publishing And Advertising
- Supplemental Material
- Related Research Documents
Brief: Publishers Must Invest In First-Party Data Protection
May 18, 2016 | Susan Bidel
The Sell-Side Video Adtech Stack Has Emerged
March 14, 2017 | Susan Bidel
Fake News: More Proof That Advertisers Must Choose Quality Over Quantity
January 12, 2017 | Melissa Parrish