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For B2C Marketing Professionals

Ad Blockers Rock The Media Ecosystem

Publishers And Advertisers Lose Until Both Appease The Root Cause: Consumer Discontent

May 10, 2016

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Why Read This Report

Ad blockers have never been easier to use, so it follows that more consumers than ever are using them and taking control into their own hands. Who suffers from this shift in power over the ad viewing experience? Publishers, who lose much-needed revenue as inventories drop, and marketers, who lose key digital reach. Read this report to find out just how big the problem is and what B2C marketers and publishers must do to stem the tide before it's too late.

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Table of Contents

  • Ad Blockers Usurp Revenue And Reach
  • Addressing Ad Blockers Starts With Understanding Ad Blockers
  • Publishers: Make The Hard Choices Now For A Better Tomorrow
  • Recommendations

  • Get A Grip On What's Alienating Your Consumers
  • What It Means

  • Back To The Future For Digital Publishing And Advertising
  • Supplemental Material
  • Related Research Documents