Trends Report

Adapting Your eBusiness Strategy For The Era Of Agile Commerce

November 21st, 2011
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributors:
Lily Varon , Benjamin Zeidler

Summary

To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive strategic, technical, and organizational overhauls. In this report, we examine how executives approach changes and updates to their eBusiness strategies and the forces behind those changes and updates. We also include case studies of three firms to highlight best practices in eBusiness planning processes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.