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For B2B Marketing Professionals

Add Social Selling To Your B2B Marketing Repertoire

It's Time For B2B Sellers To Fully Embrace The Channel

February 7, 2017


Why Read This Report

We are beginning to see business-to-business (B2B) social programs deliver on their early promise, with B2B marketers identifying social as a top-three demand generation tactic for building awareness. B2B sellers who embrace social selling are 72% more likely to exceed quotas than their peers who don't. Tighter integration of people, processes, and tools across marketing, sales, and technology departments will be crucial as B2B sellers require more personalized and efficient ways of interacting with their buyers.

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Table of Contents

  • B2B Marketers Miss Social Marketing's Sweet Spot: Social Selling
  • Add Selling To Your Social Roster
  • Future Possibilities Require Tighter Alignment
  • Global Nuances Affect Social-Seller Channel Preferences
  • Recommendations

  • Fully Embrace B2B Social Selling
  • Supplemental Material
  • Related Research Documents