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For eBusiness & Channel Strategy Professionals

Adopt An App+ Strategy

Tools and Technology: The Mobile eBusiness Playbook

April 11, 2017


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This is the Tools And Technology report in The Mobile eBusiness Playbook For 2019.

Why Read This Report

Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of your customers' mobile moments. Digital business professionals must pursue an app+ strategy to maximize their potential to win, serve, and retain their customers in their mobile moments. This means migrating from serving customers in your siloed branded apps with your own data to also serving customers wherever they are with shared data.

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Table of Contents

  • Mobile Apps Are Essential But Deliver Too Little
  • Take An App+ Approach To Building A Mobile Strategy
  • Supplemental Material
  • Related Research Documents

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