Save or Share this Report

For eBusiness & Channel Strategy Professionals

Adopt An App+ Strategy

Tools and Technology: The Mobile eBusiness Playbook

April 11, 2017

Authors

Playbook icon

This is the Tools And Technology report in The Mobile eBusiness Playbook For 2017.

Why Read This Report

Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of your customers' mobile moments. Digital business professionals must pursue an app+ strategy to maximize their potential to win, serve, and retain their customers in their mobile moments. This means migrating from serving customers in your siloed branded apps with your own data to also serving customers wherever they are with shared data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Mobile Apps Are Essential But Deliver Too Little
  • Take An App+ Approach To Building A Mobile Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research