Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). When operating in silos, design and development teams don’t pay enough attention to each other. The siloed model doesn’t yield high-quality software or pleasurable customer experiences. Instead, it drives missed expectations, rushed timelines, and poor-quality software. Read this report to recognize the issues these silos can cause, and learn established product management practices that effectively bring these two disciplines closer together to achieve superior product development and outcomes.