Save or Share this Report

For Application Development & Delivery Professionals

Adopt Product Management To Connect Design And Development

Remedy The Design-Development Disconnect With A Triad Model

September 6, 2019

Authors

Why Read This Brief

Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery (AD&D) teams struggle to effectively incorporate XD into the software development process due to organizational silos. Read this report to recognize the issues these silos can cause, and learn established product management practices that effectively bring these two disciplines closer together to achieve superior product development and outcomes.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research