Adopt AI For Personalization Safely And Smartly To Win European Customers

Landscape: The Digital Intelligence Playbook
August 2nd, 2021
With Contributors:


This report gives European firms a framework to help them seize the opportunity of AI-driven personalization while avoiding its potential pitfalls.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.