Report

Adopt An App+ Strategy

April 11th, 2017
With Contributors:
Nicole Dvorak
Laura Naparstek
Theresa Pappafotopoulos
Jaclyn Galan
and Andrew Reese

Summary

Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of your customers' mobile moments. Digital business profession

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