Agencies Deliver Strategic Mobile Display Expertise

May 16th, 2011

Melissa Parrish

With contributors:

Sarah Glass , Emily Riley

Summary

The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to mobile ad networks for creative and distribution capabilities. This is a mistake. Forrester recommends agencies as the partner of choice because they can provide the strategic advice interactive marketers need when implementing integrated and cross-channel campaigns.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.