Chart Your Course Report

Agile And Design Teams: Better Together

Improve CX And EX With Great Collaboration Between Designers And Developers

January 21st, 2021
Karine Cardona-Smits, null
Karine Cardona-Smits
With contributors:
David Truog , Ted Schadler , Duncan Jones , Clarissa Skinner , Shayna Neuburg


Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don’t rely on the same workflow, artifacts, or ceremonies — and often struggle to find common ground as a result. This report explains how to help these two worlds join forces to create better together — improving customer experiences and building a more collaborative, customer-centric company culture.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.