Agile Methodology Embeds Customer Obsession In Marketing

Intermediate Level: Process Practices For The Marketing Innovation Playbook
July 1st, 2019
Chahiti Asarpota
and Christine Turley


Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard. CMOs must respond to constantly changing requirements, cro

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