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For eBusiness & Channel Strategy Professionals

Alibaba: Understanding The World's Biggest Digital Ecosystem

The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China

September 8, 2014


  • By Bryan Wang,
  • Vanessa Zeng,
  • Kelland Willis
  • with Zia Daniell Wigder,
  • Di Jin

Why Read This Report

The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese eCommerce juggernaut's new global status and anticipated international expansion will affect their business. Forrester believes that Alibaba won't disrupt major players in the US or Europe in the short term; however, Alibaba's business in China continues to grow and the company will remain a critical partner for brands entering the eCommerce space in China. This report summarizes Alibaba's history, business units, revenue streams, partnerships, and acquisitions and identifies where Alibaba will have the biggest impact.

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Table of Contents

  • Alibaba Has Several Distinct Revenue Streams
  • Taobao And Tmall Are China's eCommerce Darlings
  • Alibaba Is Expanding Beyond eCommerce — And China Itself

  • Alibaba's Deep Data Set Will Benefit Some And Threaten Others