Why Read This Report
The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese eCommerce juggernaut's new global status and anticipated international expansion will affect their business. Forrester believes that Alibaba won't disrupt major players in the US or Europe in the short term; however, Alibaba's business in China continues to grow and the company will remain a critical partner for brands entering the eCommerce space in China. This report summarizes Alibaba's history, business units, revenue streams, partnerships, and acquisitions and identifies where Alibaba will have the biggest impact.
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