Trends Report

Alibaba: Understanding The World's Biggest Digital Ecosystem

The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China

September 8th, 2014
Bryan Wang, null
Bryan Wang
Vanessa Zeng, null
Vanessa Zeng
Kelland Willis, null
Kelland Willis
With contributors:
Zia Daniell Wigder , Di Jin

Summary

The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese eCommerce juggernaut's new global status and anticipated international expansion will affect their business. Forrester believes that Alibaba won't disrupt major players in the US or Europe in the short term; however, Alibaba's business in China continues to grow and the company will remain a critical partner for brands entering the eCommerce space in China. This report summarizes Alibaba's history, business units, revenue streams, partnerships, and acquisitions and identifies where Alibaba will have the biggest impact.

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