Align Co-Creation Participants With The Right Engagements

June 21st, 2012

Doug Williams

With contributors:

Summary

Co-creation is a key open innovation tool because it helps product strategy professionals create products that meet customers' needs. In order to pursue co-creation, product strategists must have a firm grasp of the participants they can engage and the types of co-creation engagements they can leverage. To that end, Forrester has constructed taxonomies of co-creation participants and engagements to give product strategists firm definitions and an understanding of the opportunities before them as they plan their co-creation strategies. This report is an update to "Identify Participants And Engagements To Drive Co-Creation Efforts," originally published in October 2010, and provides critical guidance to help product strategists understand how to pair co-creation engagements with the right participant groups as they plan for this part of their open innovation strategy.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.