Summary
To support customer obsession, digital transformation, and revenue generation, enterprise architecture (EA) professionals are engaging more with the customer-facing side of the business. Understanding the needs and goals of customer-facing executives is challenging, but it is critical to EA's impact and needs to be business aligned. Successful EA pros build strong relationships with their stakeholders through informal but structured conversations that, for many, lead to effective strategic execution and outcome realizations. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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