Aligning Your Agencies For Social Marketing
August 11, 2009
Why Read This Report
Social marketing is on most interactive marketers' minds, but few have the in-house expertise necessary to create and fully execute a social marketing strategy. Interactive marketers consequently turn to multiple agency partners, each with their own strengths and weaknesses. Interactive marketers must ensure that their agencies combine the people, processes, and technology necessary to develop and execute social marketing strategies.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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