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For B2C Marketing Professionals

Aligning Your Agencies For Social Marketing

August 11, 2009

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  • By Emily Riley
  • with Michael Greene,
  • Sean Corcoran,
  • Emily Bowen

Why Read This Report

Social marketing is on most interactive marketers' minds, but few have the in-house expertise necessary to create and fully execute a social marketing strategy. Interactive marketers consequently turn to multiple agency partners, each with their own strengths and weaknesses. Interactive marketers must ensure that their agencies combine the people, processes, and technology necessary to develop and execute social marketing strategies.

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