Aligning Your Agencies For Social Marketing

August 11th, 2009

Emily Riley

With contributors:

Emily Bowen , Michael Greene , Sean Corcoran

Summary

Social marketing is on most interactive marketers' minds, but few have the in-house expertise necessary to create and fully execute a social marketing strategy. Interactive marketers consequently turn to multiple agency partners, each with their own strengths and weaknesses. Interactive marketers must ensure that their agencies combine the people, processes, and technology necessary to develop and execute social marketing strategies.

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