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For eBusiness & Channel Strategy Professionals

Amazon Invades Banking: Here's What You Should Do

Banks Must Adapt To A Platform-Dominated World

April 3, 2018

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Why Read This Brief

Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall Street Journal recently reported that Amazon would start offering checking accounts, fears and wild predictions ran rampant through bank boardrooms. This report gives digital business strategy professionals at financial services firms advice on how to coexist with the most powerful customer relationship ecosphere ever built.

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