Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Amazon Invades Banking: Here's What You Should Do

Banks Must Adapt To A Platform-Dominated World

April 3, 2018


Why Read This Brief

Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall Street Journal recently reported that Amazon would start offering checking accounts, fears and wild predictions ran rampant through bank boardrooms. This report gives digital business strategy professionals at financial services firms advice on how to coexist with the most powerful customer relationship ecosphere ever built.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research