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Amazon Prime Launches In India

ForecastView Document

August 11, 2016

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Why Read This Brief

Amazon launched its Prime membership program in India on July 26, 2016, continuing its efforts to capture an increasing number of buyers and increase its wallet share among existing online buyers in India. The retail giant has committed $5 billion in its attempt to succeed in one of the world's fastest-growing online retail markets. This brief explores the reasons behind this launch and the other factors driving Amazon's activities in the Indian online retail market.

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