Amazon Will Be Apple's Top Competitor In Tablets
Tablet Product Strategists Should View Amazon As Their New "Frenemy"
August 29, 2011
Why Read This Report
With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the right price with enough supply, we see Amazon's tablet easily selling 3 million to 5 million units in Q4 alone, disrupting not only Apple's product strategy but other tablet manufacturers' as well. Apple will maintain a strong lead in market share, but Amazon will gain ground quickly and give product strategists from media, software, retail, banking, and other firms a reason to kick app development for Android tablets into high gear.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tablets Will Grow As Fast As MP3 Players
January 4, 2011 | Sarah Rotman Epps
Lessons In Leading A Digital Business Transformation
March 27, 2015 | Bill Doyle
Case Study: Citibank's Tablet App Transforms The Digital Banking Experience
January 19, 2012 | Peter Wannemacher