Trends Report

Amazon Will Disrupt The Advertising Ecosystem

Is Your Company Prepared?

September 3rd, 2019
Collin Colburn, null
Collin Colburn
With contributors:
Mary Pilecki , Jessica Liu , Sucharita Kodali , Fatemeh Khatibloo , Joanna O'Connell , David Novitzky , Christine Turley

Summary

Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This report examines how Amazon will change the advertising industry going forward for all stakeholders: Google, Facebook, agencies, tech vendors, and — most importantly — marketers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.