Trends Report

Amazon Will Disrupt The Advertising Ecosystem

Is Your Company Prepared?

September 3rd, 2019
With contributors:
Mary Pilecki , Jessica Liu , Sucharita Kodali , Fatemeh Khatibloo , Joanna O'Connell , David Novitzky , Christine Turley

Summary

Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This report examines how Amazon will change the advertising industry going forward for all stakeholders: Google, Facebook, agencies, tech vendors, and — most importantly — marketers.

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