Save or Share this Report

For CIOs

An Aggressive Tech Strategy Will Deliver Customer Obsession — 2017

Transform Your Organization With The Right Tech Strategy

March 9, 2017

Primary author headshot


  • By Bobby Cameron
  • with Matthew Guarini,
  • Rachael Klehm,
  • Andrew Reese

Why Read This Report

Understanding and delivering for your customers requires a customer-obsessed operating model and a tech strategy. For CIOs, though, implementing a tech strategy presents a daunting challenge, as the target model changes continuously, morphing to take advantage of new technologies, management methodologies, and business opportunities. However, there is a clear path that firms can follow to a tech strategy. This report is designed to help CIOs in any stage of maturity (designing, ramping, optimizing) to define everything from the basic building blocks to the value added strategic differentiators.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Four Key Principles Define The Target State For Your Tech Strategy
  • Maturing Across Customer Stages Requires New Tech Capabilities
  • Recommendations

  • Transform Your Company With The Right Tech Strategy
  • Related Research Documents

Recommended Research