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For B2C Marketing Professionals

An Illustrated Guide To Collecting Zero-Party Data

Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

August 20, 2020

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Why Read This Brief

Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety of short and simple experiences to capture ZPD, whether through a quick poll, fun quiz, or website widget. Read this report to learn about setting up a ZPD microexperience, and download the tool for illustrated examples.

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