Report

An Illustrated Guide To Collecting Zero-Party Data

Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes
August 11th, 2021
With Contributors:
Fatemeh Khatibloo
Cole Walsh
and Christine Turley

Summary

This report shows B2C marketers how to set up a zero-party-data microexperience and provides a downloadable tool with illustrated examples.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.