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For eBusiness & Channel Strategy Professionals

Analyze This: Web Style Analytics Enters The Retail Store

Performance Management: The Digital Store Playbook

March 30, 2016

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This is the Performance Management report in The Digital Store Playbook For 2017.

Why Read This Report

eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark ages" in comparison to digital channels, relegated to measurement techniques that rarely take into account customer behavior. However, advances in location-based analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. This report will shed light on key metrics that retail store analytics will unleash and on how retailers should leverage these metrics to transform their physical stores.

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Table of Contents

  • Robust Digital Store Analytics Technology Is Rapidly Evolving
  • Retail Store Analytics Is The Cornerstone Of Modern Retail
  • Adoption Of Store Analytics Requires Significant Effort To Execute
  • Recommendations

  • To Reap The Rewards Of Retail Analytics, Heavy Lifting Is Required
  • Supplemental Material
  • Related Research Documents