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For eBusiness & Channel Strategy Professionals

Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics

Performance Management: The Digital Store Playbook

January 7, 2019

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This is the Performance Management report in The Digital Store Playbook For 2020.

Why Read This Report

Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store customer sensor and analytics technologies are transforming how digital business professionals and retailers win, serve, and retain customers within the physical store. This report examines key metrics unleashed by retail store technologies to measure in-store customer behaviors and the associate analytics that retailers should use to guide the transformation of the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Retailers Invest In A Range Of Sensor Tech To Track In-Store Customers
  • Retail Store Analytics Is Critical To Digital Transformation Success
  • Invest In A Holistic Plan To Maximize In-Store Metrics And Analytics
  • Recommendations

  • To Reap The Rewards Of Retail Analytics, Do The Heavy Lifting
  • Supplemental Material
  • Related Research Documents

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