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Analyze This: Web Style Analytics Enters The Retail Store

Performance Management: The Digital Store Playbook

December 8, 2017

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This is the Performance Management report in The Digital Store Playbook For 2018.

Why Read This Report

Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics technologies are transforming how retailers win, serve, and retain customers within the physical store. This report sheds light on key metrics unleashed by retail store analytics that retailers should use to transform physical stores. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Store Sensor Technologies Are Evolving To Collect More Data
  • Retail Store Analytics Are The Cornerstone Of Modern Retail
  • To Adopt Store Analytics, Plan For Significant Effort
  • Recommendations

  • To Reap The Rewards Of Retail Analytics, Do The Heavy Lifting
  • Supplemental Material
  • Related Research Documents